- BASED IN BERKSHIRE, UNITED KINGDOM
Hi! I'm Samantha
I’m a 40-year-old UGC creator, marketer, mum of two (and dog mum) and lover of family adventures, travel and the little things that make busy life easier.
I create relatable, lifestyle-led content for brands who want to connect with active families and women over 40 – the women juggling work, family, wellbeing and everything in between. My content feels like a recommendation from your most trusted mum friend: honest, engaging and rooted in real life.
I specialise in creating high-performing content for family, travel, lifestyle, wellness and everyday tech brands. My goal is to help you create stronger social media content that builds trust, stops the scroll and delivers better results across both paid ads and organic channels.
Take a look through my portfolio to see my work, or get in touch to chat about how we could work together.
I specialise in producing creative content for:
Content Niches That Connect & Convert
I create highly engaging, conversion-focused content across three core areas – helping brands connect with their audience through authentic storytelling, relatable recommendations and content designed to drive action. Check out examples of my work below:
Why Brands Work With Me
I’ve spent the last 20 years in senior marketing, brand and creative roles, helping businesses launch products, build brands and create campaigns that genuinely connect with people.
That experience means I bring more than just content creation. I understand what makes someone stop scrolling, what builds trust and what turns interest into action. I know how to take a brand brief and create content that not only feels authentic and relatable, but is designed to support your goals too.
My strength is making everyday moments, products and experiences feel genuinely valuable – whether that’s a family travel essential, a piece of technology that makes life easier, a wellness product, or the outdoor kit that keeps up with busy family life. I show your audience not just what your product is, but why it matters in the context of their real, everyday lives.
If you’re looking for a creator who understands both your audience and your business, and who is easy to work with, organised and collaborative, I’d love to hear from you.
UGC | Family Travel & Adventure
From family days out and weekend breaks to holidays, hotels and outdoor adventures, I create content that captures the reality and excitement of life on the go. Whether you’re a travel brand, destination, activity provider or product that makes adventures easier, I create relatable content that inspires families to book, pack and explore.
UGC | 40+ Lifestyle, Fashion & Beauty
Content for women over 40 who want to look and feel like themselves whilst balancing the realities of everyday life. From fashion, beauty and haircare to fitness, wellness, supplements and the technology that helps make life easier, I create trusted, lifestyle-led content that feels authentic, aspirational and genuinely useful.
UGC | Real-Life Family Living
Content rooted in the everyday realities of busy family life – from home, parenting and pets to cooking, organisation and the tools that help life run more smoothly. Whether you’re helping families save time, feel more organised or enjoy life at home, I create relatable content that shows exactly where your brand fits into real life.
UGC-Style Photography
Authentic, scroll-stopping UGC photography including product styling, unboxing, reviews and in-use demos designed to showcase your brand naturally and drive action.
Fast and Hassle-Free Content for your Brand
I use a tried and tested workflow to produce your content quickly and efficiently
1.
Research
I research the high performing content in your niche, and use this information to provide concept ideas for your UGC content.
2.
Planning & Scripting
Once the concept is agreed, I work with you to plan and script your video, using a proven formula.
3.
Content Creation
I film and edit your UGC videos, delivering the finished video for you to review. I provide one round of edits to your video.
4.
Sign off and delivery
Once signed off, your content is delivered promptly for you to use.
5.
Testing and Iterations
If required, I can help you to analyse the performance of your content, and provide iterations for testing.
Professional content delivered in 7-10 working days
Whether you need content that builds awareness, drives engagement or supports conversions, we can work together to create the right solution for your brand. Book a discovery call and we can discuss your goals and requirements.
- Short-form video content from 10–60 seconds
- Longer-form content and tutorials over 60 seconds
- Content created in a range of aspect ratios (including 9:16, 4:5, 1:1 and 16:9)
- Full content creation service including filming, editing, scripting, hooks, CTAs, voiceover, captions, music and visual effects
- Multiple creative versions available for ad testing and optimisation
- Usage rights
- Bundle options and discounted multi-video packages
- Bespoke packages tailored to your brand, goals and content needs
- Monthly retainers
Check out what my clients are saying!
Let's Work Together!
If you have a UGC project and I look like a good fit then I’d love to hear from you! Pop me an email, or book a free 15 minute discovery call straight into my diary using the calendar below!